The fourth China International Consumer Products Expo (CICPE), also known as the Hainan Expo, will run from April 13 to 18 in Haikou, capital of south China's Hainan province. A large number of domestic and international brands such as Singapore's OSIM,German Kärcher, Bloomage Biotech, and iFlytek have confirmed their participation in the event. The Hong Kong Trade Development Council also plans to present a number of top Hong Kong brands.

This year, the Expo will welcome old friends, with many previously featured brands opting to return. New acquaintances are also arriving in droves, with Chinese time-honored brands and trending domestic products looking to expand brand visibility.

Singapore's OSIM at the 3rd China International Consumer Products Expo (Photo sourced online)

The Hainan Expo is the perfect place for new product launches, and is sure to result in a large number of sales. At the 3rd Expo, Kärcher held the global debut of two new products, Bloomage Biotech released multiple new items, and iFlytek also exhibited smart products powered by AI office software, showing off the latest in the field of artificial intelligence, including robot dogs and smart calligraphy machines.

The upcoming expo will feature a main exhibition area and three sub-exhibition areas:  China’s New Consumer Shopping Exhibition, the China International Consumer Products Expo Yacht Show, and the Hainan (Lecheng) International Health Consumer Product Exhibition. The main exhibition area will once again be located at the Hainan International Convention and Exhibition Center.

Hainan International Convention And Exhibition Center (Photo sourced online)

Ireland will be the guest country of honor for this year's event. The Irish National Pavilion will offer a tantalizing glimpse of Irish culture and many of the country’s top industries, including excellent wine, agricultural products, shopping hotspots, vacation options, and lifestyle and health sectors.