Singapore Corporate Pavilion to debut at the Hainan Expo

By Nicki Johnson / HICN / Updated: 18:34,09-April-2025

The Singapore Corporate Pavilion will showcase new, high-end products at the 5th China International Consumer Products Expo (also known as the Hainan Expo), scheduled to kick off on April 13 in Haikou, Hainan Province. This will be the first year for Singaporean companies to set up a pavilion at the Expo.

Aerial view of the main venue of the 5th China International Consumer Products Expo in Haikou, Hainan. (Photo: Xinhua)

In the Singapore Corporate Pavilion, the skincare brand Blé de Fonty will display several popular luxury skincare products. Watch care brand Orient Crown will put their innovative products and superb craftsmanship in the spotlight, and will collect feedback from industry professionals and consumers in order to provide direction for future product development and market expansion. Coffee brand Tag Espresso will bring core products such as portable freeze-dried coffee and drip coffee to the Expo, giving more consumers the opportunity to experience their unique flavors. Health management brand LifeBoost will showcase products, share their brand philosophy, and interact with industry experts, creating a ‘Singapore Smart Manufacturing’ image and expanding global sales channels. Singapore’s Fort Sanctuary will display their classic Jinshan Black Tea, bringing this rare ancient tree tea to the international stage.

In addition, at this year’s Hainan Expo, the OSIM massage chair from Singapore will be back for the 5th year in a row. According to the head of the Singapore representative office of the Hainan Provincial Bureau of International Economic Development, in recent years, more and more Singaporean companies have made use of the Expo platform to showcase innovative specialty products and enter the China market, playing a positive role in promoting China-Singapore economic and trade cooperation as well as cultural exchanges.

OSIM launched the uLove3 stress relief and health chair at the 2nd China International Consumer Products Expo. (Photo: Hinews)

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