Fashion is an important part of this year’s China International Consumer Products Expo (CICPE), with fashion shows located at the main Expo venue (Hainan International Convention and Exhibition Center), at West Coast Beach, and also at the CDF Haikou International Duty Free City. Fashionistas can place orders anytime while watching the shows or attending the Expo, and receive their purchases on the spot.

Miss Li Wuzhishan Intangible Cultural Heritage Show

On the evening of April 13, the 2025 CICPE Miss Li Wuzhishan Intangible Cultural Heritage Fashion Show was held at the CDF Haikou International Duty Free City, attracting a large number of fashion trendsetters. Thirty-five pieces inspired by Li Brocade from internationally renowned Chinese fashion designer Vivenne Tam, who studied at Italy’s Istituto Marangoni and French fashion designer Veronique Leroy made their appearance on the catwalk.

The 2025 CICPE Miss Li Wuzhishan Intangible Cultural Heritage Show was held at the CDF Haikou International Duty Free City on April 13. (Photo: Li Hao/Hinews)

A deconstructed Gangong Bird pattern appeared as geometric lines fluttering on the hem of a skirt, the Dalishen (God of Strength) pattern was combined with a silhouette cut, combining Eastern culture with French elegance... Under the spotlight, a fashion dialogue spanning a thousand years and ten thousand kilometers began to unfold.

The Miss Li Wuzhishan Intangible Cultural Heritage Fashion Show combined traditional Li Brocade craftsmanship with modern design, showing the transformation of intangible cultural heritage into high fashion. (Photo: Hainan Daily)

Hacchic Blush Seaside Fashion Show

On the afternoon of April 15, the 2025 CICPE Hacchic Blush Fashion Show was held at the seaside near the main venue of the Expo. 

Headquartered in Ho Chi Minh City and Hanoi, Vietnam, Hacchic Blush is a fashion brand with a global vision, focusing on brand development in the international market. The brand draws inspiration from Western elegance and profound Eastern mystique to create a unique fashion DNA, continuously reinterpreting the essence and spirit of modern fashion while also respecting the beauty of women and reflecting a deep love for fashion. Hacchic Blush designs combine high-end tailoring techniques with exquisite craftsmanship.

On Apr. 15, the 2025 CICPE Hacchic Blush Fashion Show was held at the seaside. (Photo: Li Hao/Hinews)